Address: 24 Lehi St. Bnei Brak
he Auto-Deal chain, the largest trade-in company in Israel for the sale of first-hand and privately owned cars, was established in 1997, and is one of the largest and most dependable previously-owned car sales companies in Israel.
The chain has the exclusive rights to perform trade-in transactions for the Champion Motors group and its brands Audi, Volkswagen, Skoda and Seat, for the MCA Group and its brands Fiat, Alfa Romeo, Lancia and Abarth, and for the Porsche brand, imported by the Automotive Equipment Group. The chain, which handles more than 7,200 sales a year, has about 55 employees in three main branches: Bnei Brak, Jerusalem and Haifa.
The Auto-Deal chain has the largest inventory in Israel of private-owner used cars, totaling more than 700 cars. Since its establishment, Auto-Deal has sold more than 50,000 cars. In 2012 the chain posted a turnover of approx. NIS 550 million, attesting to the sweeping confidence of the public in the sales and work methods of Auto-Deal.
The company management includes Joint CEO’s Tomer Dotan and Meir Ohayon and the CFO Dror Polus. In June 2005 the Allied Group, parent company of Champion Motors, acquired 49% of Auto-Deal, leaving Dotan and Ohayon with 51% in the company. Dotan and Ohayon, who have over 20 years experience in the auto sales field, are the founders of the company, which was initially located in Talpiot, Jerusalem, before moving to Bnei Brak. The Bnei Brak premises, the company’s new premises, was purchased by the real estate branch of the company in 2006, with the company and its management moving there in 2010. The process of building and converting the premises into the company’s main sales center entailed an investment of more than NIS 50 million. Covering an area of an 18,000 sq. m, the premises includes a showroom, sales offices, purchasing departments, a state-of-the-art delivery center, management offices and back office. Over the years Auto-Deal has served as the official trade-in channel for several importers. Since 1998 it has been the official trade-in center of the Champion Motors group with its range of brands – Audi, Volkswagen, Skoda and Seat. In the years 2002-2009 Auto-Deal was the official trade-in center of the Colmobil Group with its brands including Mercedes, Mitsubishi and Hyundai. In 2009 the chain become the official trade-in center for Porsche in Israel. In addition, since 2009 the company has been serving as the official trade-in agent of the MCA Group, Israeli importers of the Fiat group, including Fiat, Alfa Romeo, Lancia and Abarth.
One Stop Shop
Auto-Deal’s uniqueness lies first and foremost in the fact that it offers a single large center that answers all of the customer’s needs on the spot, reducing the time required to replace an old car with a new one. The company is the first in Israel to offer the first-hand car sales according to the American method and introducing the trade-in culture into Israel. Like in the US, the Auto-Deal chain offers a used car sales center with a permanent connection to the manufacturer/importer. Thus the available inventory is constantly renewed, and includes an extensive range of cars from private owners. Auto-Deal is positioned to offer this wide range as a result of it being the official representative of a long list of brands. The huge range is further enhanced by the numerous private customers who make use of the company’s services, trading in their own cars which often belong to other brands.
Moreover, purchasing through Auto-Deal provides the customer with a host of other advantages. The chain maintains a policy of dependability and responsibility towards its customers, and accordingly all of its cars undergo comprehensive tests at an authorized workshop, thorough servicing, cleaning and preparation for delivery, and are delivered to the customer in an excellent mechanical condition. Additionally, the customer receives the Auto-Deal warranty, covering a period of up to one year from the date of purchase.
The chain also provides unique solutions for financing and assistance to the private customer. To date, it is the first and only company in the used-car field that works with the leading banks on a regular basis, offering the customers, through them, a variety of credit facilities. Auto-Deal allows its customers the possibility to purchase a car and receive up to 100% of its value in credit. Customers can avail themselves of several customized financing options, conducted through the finance company Pama and Direct Financing and via the largest banks in Israel, among them Bank Hapoalim, Bank Leumi and the Bank of Jerusalem. These advantages make it easy for the customer to deal with the whole process of selling his car, and allow him to purchase a car reliably and quickly, in effect simply by exchanging keys.
A Huge Range of Cars
The Auto-Deal chain has the largest and most varied prestige car department in Israel, with top-tier prestige and luxury cars from the world’s leading brands, as well as exotic and unique sports cars, executive cars, exclusive jeeps and others.
Auto-Deal has a dedicated department dealing with commercial vehicles, mini-buses and vans.
In the coming years the Auto-Deal chain intends to expand its activities to other areas in Israel. It has recently acquired an 18,000 sq. m. plot in the Palmahim area, where it plans to erect its new sales and service center. during the course of 2013. A second plot currently being built in Nesher covers 30,000 sq. m. and when completed will replace the Haifa branch. This new branch will serve as a power center for the entire northern region and bring the company’s uniqueness, innovation and standards to all those living in the north.
The goal of the Auto-Deal chain is to provide customers with the confidence to purchase cars from regulated car centers. The chain aims to turn the market into a varied and regulated market, and to alter the buying habits of the Israeli consumer in all matters related to used cars.